Step 1 – Re-defining the hourglass

The glory days of the hourglass were definitely the 1950’s. After the boyish proportions of the 1920’s Charleston era an age of glamour was born. It was short lived because by the 60’s it was the Twiggy ‘Mod’ era. The image of the hourglass though, has never left our consciences.

Evidence shows the differentiation between women’s bust, waist and hip ratio has decreased since the 50’s by 2.25 inches on average. Today we see emaciated models strutting down the catwalks, and even with the recent movement of the ‘size 12’ model, there are no curves in sight, just straight lines. Ever wondered why? Are we now less attractive if we have this classic female form?

Mark Fast fashion show. Bold move, but still no hourglass in sight.

Consider a few pointers – the ‘boyish’ shape is perfect for draping clothes over. It means any garment can look effortless on any model. No two hourglasses are the same! Extra pinning, tucking, and darting would be required. In the 1950’s many women made their own, or had their clothes made for them. Also – who rule the fashion industry? Men! And many of them not men who like women!

‘The Council of Fashion Designers of America, a trade group that vets those who apply for membership, is made up of 121 women and 156 men. Since 1986 its annual Perry Ellis awards for young talent have been given to 8 women and 29 men (20 of them openly gay).

“Who’s Who in Fashion,” a directory published by Fairchild Publications, is split 60-40 in favor of men, and “The Encyclopedia of Clothing and Fashion,” published last year by Charles Scribner’s Sons, included entries on 36 female and 69 male designers.’

– NY Times

Figures like these would make sense of the fact the womanly and often portrayed as sexual, shape of the hourglass is just not seen on the catwalk. But how influential are these figures? Studies show women today are exposed to up to 48 times the amount of daily images that a woman in the 50’s was.  So not only are we absent from the public glamorisation of the woman but we are bombarded with alternative images on a daily basis. This constant feed makes us feel we don’t fit, but is that the case?

Marilyn Monroe – the ultimate hourglass!

Who do women prefer? Who do men prefer? Who would you prefer to impress? While we all want to be accepted by our female contemporaries, an hourglass is striking, and can intimidate some. Marilyn famously had few female friends, but many admirers of both sexes. Then there’s the top 100 sexiest and the men’s magazines – many boyish shapes there? No. Men like their women to look like women. And so do women really, but we are heavily influenced by what we feed our minds on from the media.

All we are then left with are photos of glamorous hourglasses from the golden age. It’s time to update those much treasured pictures, and add to them photos of the modern day woman! With that in mind, we want your photos! Send us a pic of you (no lingerie shots please – there’s enough of those out there!) and over time we will be featuring some on the blog!

Modern day heroes – Kim Kardashian, Nigella Lawson, Kelly Brook


Nigella & a current fashion model - Now there's a contrast for you!



3 thoughts on “Step 1 – Re-defining the hourglass

  1. Thanks for that. Nigella Lawson is so gorgeous! I consider myself to have an hourglass figure (though my waist could be smaller! Now I’m worried I won’t make it in the club haha).. There are few pics of me on my blog..
    Anyhow, you don’t say how to send you a pic 🙂

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